Webinars

STARLIGHT Webinars will be focussed on three main topics:

  1. scientific popularisation on astronomy and biodiversity/nature preservation, with an explanation of the storytelling approach for scientific dissemination and tourist engagement.
  2. Experiential Tourism, through case studies presentation and analysis.
  3. Entrepreneurship, territorial and digital marketing;

The aim of the Webinars is to transform knowledge acquired into skills to operate on the market and thus ENGAGE the audience.


Webinar 1

This Webinar will answer the question “How do we explain to tourists?” The answer is “Storytelling”: stories are effective educational tools because listeners become engaged and therefore remember, thus responding to needs of participants in terms both of learning and of acquiring a promotional technique. As Astronomy is a scientific subject and the “fil rouge” of the project, what has been prepared by INAF and FCL will be transformed in the creation of the storytelling video, to be implemented in the webinar, to “tell the story” of the observation of the dark skies, its relevance, importance and the effects of light pollution. This video made by professional actors and equipment, will be able to emphasize the importance of aspects related to the display of content and the emotional involvement of the public.

Webinar 2

The second Webinar answers the question “how do we transform knowledge acquired into an experience for tourists?” The webinar will be conducted through case study/ies presentation and analysis, to show how an experiential purchase generates in the “mind” of the purchaser. The Webinar will explain the “experience” process, ranging from understanding experiences, developing them, clustering, promoting and, finally, delivering experiences.

Webinar 3

The third Webinar will reply to the question “how do we sell what we learned to potential clients/tourists?” This Webinar will provide useful hints on business planning and marketing, focusing on peculiarities of territorial marketing. Territorial marketing, as the construction of a framework of knowledge finalised to tourist promotion, starts from the knowledge of what a territory has to offer. Thus, collecting data about the natural, historical, cultural resources and the local agricultural products, but also at classifying tourist infrastructures and accommodation resources, so to allow a differentiated fruition for different target markets.